Adidas x Parley Scamp

ADIDAS x PARLEY_

The Brief

Sell the new sustainable Adidas sneaker produced in collaboration with Parley.

The Insight

Do-gooder shoppers need a sustainable brand's message to be loud and clear. 

Concise messaging around sustainability will fulfil a shopper's saviour complex which is incredibly common.

Single-minded Proposition

Cleaning oceans one Adidas sneaker at a time.