Bowel Cancer Australia

Bowel cancer is perceived as an old person’s disease, yet is the most common cause of cancer death in 25-29-year-old’s.

Reverse this perception, and create a conversation.

BOWEL CANCER AUS.

The Insight

When exposed to something new or unknown, humans (and animals) exhibit a form of fear or avoidance. Where uncertainty attracts potential fear, familiarity attracts positive attention

- Robert Zajonc (Behavioural Psychologist)

Single-minded Proposition

Knowing your shit could save your life.

You have time to make daily checks on the trivial things, but what about checking on your health? The check that just might save your life.

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