As a growth strategy for Colgate, find a new use for toothpaste.
In a cross-sectional study on acne awareness and perceptions, 85.6% of subjects reported that they don’t trust a lot of the brands that promise to clear their skin
(S. Zimmo, Science Direct)
Due to Colgate’s built up success and consumer trust, there is a space for the brand in the Acne Treatment market, to target those who are sceptical of acne brands, but who know and trust the 122-year-old brand, Colgate.
The Big Idea:
Colgate Triple Action ‘Acne Paste’ will release you from the psychological shackles that acne creates.