Dowd Automotive

[Live Brief]
Brand a new automotive broking business and launch socials.

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DOWD AUTOMOTIVE
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Target

Generation X & Baby Boomers, specifically those who are willing and able to purchase luxury cars.

The Insight

The purchase decisions of luxury car buyers are often wound up in feelings; the sheer joy of how a car feels to drive.

Single-minded Proposition

The feeling of freedom, quality, adventure and speed.

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