Durex

DUREX_

The Insight

Generation Z (especially young girls) understand the importance of contraception and sexual health - we don't need to convince them to protect themselves.

What they don't know, is about the tools they can use to heighten their sexual experiences.

Lack of lubrication is always awkward. Sometimes so awkward that you avoid the conversation altogether. 

Single-minded Proposition

The power of lubricant; the tool that can get you out those awkward dry moments.