Durex

The Insight

Generation Z (especially young girls) understand the importance of contraception and sexual health - we don't need to convince them to protect themselves.

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What they don't know, is about the tools they can use to heighten their sexual experiences.

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Lack of lubrication is always awkward. Sometimes so awkward that you avoid the conversation altogether. 

Single-minded Proposition

The power of lubricant; the tool that can get you out those awkward dry moments.​