Pedigree x Pet Rescue
Awarded Gold in the RMIT Pixel Awards
Slobbery KissesPedigree x Pet Rescue
00:00 / 00:31
Brief
Persuade listeners to adopt a dog. Pedigree has a distinctive tone of voice, stick with it. Listeners will likely be made up of dog lovers who are thinking of potentially adopting a dog.
Target
Dog lovers who are thinking of adopting.
The Insight
The saviour complex.
A lot of the time, people adopt animals because they want to feel good about themselves.
Utilising a tone of familiarity and light-heartedness would go hand-in-hand with this value.
Single-minded Proposition
We've all had them... but maybe slobbery kisses aren't always so bad.
