Pedigree x Pet Rescue

Awarded Gold in the RMIT Pixel Awards

Slobbery KissesPedigree x Pet Rescue

00:00 / 00:31

Brief

Persuade listeners to adopt a dog. Pedigree has a distinctive tone of voice, stick with it. Listeners will likely be made up of dog lovers who are thinking of potentially adopting a dog.

Target

Dog lovers who are thinking of adopting.

The Insight

The saviour complex.

A lot of the time, people adopt animals because they want to feel good about themselves.

Utilising a tone of familiarity and light-heartedness would go hand-in-hand with this value.

Single-minded Proposition

We've all had them... but maybe slobbery kisses aren't always so bad.