teen vogue

& the case for her

2020 D&AD New Bloods Entry

Top 10 in the RMIT Awards judged by the IAC Committee

The Client:

Teen Vogue & The Case for Her.

 

The Brief:

Use branded content to challenge ideas around female pleasure and sexual wellness.

 

The Insight:

60% of women know more about the male body, than they do about their own.

"We live in a sexual world that revolves around the pleasure of the penis."

- Grace Wetzel

(Gender & Sexuality studies expert.)

This world doesn't just exist in the bedroom, but in schools too. Whilst boys learn about their erections, and 'wanking' is a term thrown around the locker room comfortably, girls learn about giving birth and periods. 

 

Female pleasure is very much a topic skipped over in current Sex Ed curriculums and is still, in 2020, viewed as taboo. 

And because girls don't learn about their capacity for pleasure as boys do in school, we end up with problems like 'The Pleasure Gap'; the disparity between heterosexual men and women in their frequency of sexual climax.

Whilst 95% of men reach orgasm, only 65% of women do. 

And we have a hunch that a lack of education surrounding the female capacity for pleasure is to do with it.

The Big Idea:

Tent Talks is a go-to platform for all things female pleasure, with the mission of teaching girls that they can feel just as much pleasure as boys. They just need to know about it.

 

We know boys get boners. But did you know GIRLS GET BONERS TOO?

Re-educate young girls on their bodies, and their capacity for pleasure. Encourage girls to  use their new-found knowledge as a weapon to combat gender inequality in the bedroom.

 

"Girls, we cannot experience pleasure we don't ask for."

- The Goop Lab

the team.

Ruby Koco

 

Art Director

Lead Production

Mackie Simmons

 

Copywriter

Strategist

Charlotte Stanboulgtis

 

Designer

Co-Producer

Carina Boyle

Designer

Co-Producer

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As the D&AD New Blood Awards was postponed until our semester ended due to Covid, RMIT created their own shortlist. My team’s entry was ranked 5th, after being shortlisted to be in the top 10 within our RMIT cohort. The entries were judged by the RMIT IAC Committee (including industry fellows such as Stefanie Digianvincenzo, Matthew Stoddart, Daniel Pizzato, and more).