Tyrrell's

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The Problem

A large portion of young women still don't feel comfortable with their bodies at the beach.

The Insight

A jacket potato's skin is better left on during the baking process, as the change of temperature brings out all of its nutrients.

 

If the skin is removed, the nutrients are stripped too.

Single-minded Proposition

Much like the skin of a potato, our skin holds together all the best parts of us.