The Client:

Tyrrell's Sea Salted Chips.


The Brief:

Market your favourite FMCG brand, to yourself.

The Problem:

A large portion of young women still don't feel comfortable with their bodies at the beach.


The Insight:

A jacket potato's skin is better left on during the baking process, as the change of temperature brings out all of its nutrients.


If the skin is removed, the nutrients are stripped too.


The Big Idea:

Much like the skin on the outside of a potato, our skin holds all the best parts of us.


Chips are a classic beach snack, and given the sea salt flavour the beach setting is fitting.

Although our 'goodness' is on the inside, the outside needs to be loved too. Once we learn to love our bodies, the best parts of ourselves can shine through.


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