Someone once told me that the best ideas rarely come from the office, which is why I’m usually chasing them somewhere else.
Like in the middle of Rome's Fiumicino Airport after running 5km back and fourth, for a seat that apparently never existed despite my perfectly valid boarding pass. Or in the early hours of the morning bailing someone out of a Croatian jail (don’t worry, he’s fine). Or on a night train after striking up an em-dash debate with a stranger who turned out to be an Oxford Professor of linguistics. He called them 'the cowards comma' — I disagreed.
None of it was planned. Most of it was sweaty. And all of it happened because I left my desk.
That was a long winded way of saying that I don’t trust ads made by people who haven’t left their desk all day. Because how could we possibly expect to make ads about life without living?
So I trust conversations with strangers, eavesdropping, and notes app insights like “farts burn 67 calories”, wedged somewhere between unfinished grocery lists that probably just say "onion", and late night existential questions that simply couldn't wait till the morning.
And before you ask — yes, Koco is my actual last name. It hails from Albania 🇦🇱 and used to have a little tail under the ç giving it a “ch” sound. Heritage aside — and I'm going to try my hardest not to sound like a wanker now — over the last five years in the industry, I've been a Cannes Young Lions national finalist and solved briefs for iconic brands like 7-Eleven, Mazda, Samsung, Optus, Bupa, Officeworks and more. I work best under pressure, worst in Excel, and brilliantly when the idea starts with “this might sound really dumb, but..."
01
Relevant Experience
Art Director — Clemenger BBDO (formerly CHEP Network) | 2022 - Present
Art Director — Big Red | 2021 - 2022
Junior Art Director — Jackalope Hotel, Black Star Pastry, Rain Room Exhibition | 2021
Designer — Fiji Book Drive | 2021
BA. Communications (Advertising) with Distinction + Minor in Film Studies — RMIT | 2020
Conceptual thinker | 1999 - Present
02
Irrelevant Experience
Great person to use your 1 phone call on from prison, because I'll be awake
"Distracts others, but a pleasure to have in class nonetheless" — Mrs. Batsakis
Nail biter | 2007 - Present
Consistently wakes up on the 5th alarm
Perfectionist in recovery
03
Recognition
Cannes Young Lions 2024 — National Finalist
TAC Split Second Film Festival 2025 — Shortlisted Finalist
2025 Australian Effie Awards Finalist for Long-Term Effects (Officeworks Back to School)
Cannes Lions (Film) — Bronze (7-Eleven Go Further)
46th AWARD Awards — 2x Bronze, 3x finalists (7-Eleven Go Further)
Spikes Asia — 1x finalist (7-Eleven Go Further)
B&T Awards — Best TV Campaign (7-Eleven Go Further)