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LEE KUM KEE
MASTER CHEFS
60" SOCIAL FILM
The show may be over, but these Master Chefs haven’t escaped the camera crew just yet.
To promote Lee Kum Kee’s Oyster and Soy Sauces, we invited past MasterChef contestants and LKK ambassadors Mimi Wong and Declan Cleary to talk their love of cooking and show how these iconic sauces elevate their favourite dishes.
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There was dipping, marinating, stir-frying, and a helluvva lot of grilling. Mim and Declan’s friendly banter, effortless chemistry, and genuine moments made for a fresh, social-first campaign, spotlighting the sauces’ surprising versatility beyond traditional Asian meals.
CREATIVE DIRECTION
Gritty. Candid. High contrast. Flash. Slow shutter. Fast paced. POV. Locked off shots.











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