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LEE KUM KEE

MASTER CHEFS

60" SOCIAL FILM

The show may be over, but these Master Chefs haven’t escaped the camera crew just yet. 

To promote Lee Kum Kee’s Oyster and Soy Sauces, we invited past MasterChef contestants and LKK ambassadors Mimi Wong and Declan Cleary to talk their love of cooking and show how these iconic sauces elevate their favourite dishes.

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There was dipping, marinating, stir-frying, and a helluvva lot of grilling. Mim and Declan’s friendly banter, effortless chemistry, and genuine moments made for a fresh, social-first campaign, spotlighting the sauces’ surprising versatility beyond traditional Asian meals.

CREATIVE DIRECTION

Gritty. Candid. High contrast. Flash. Slow shutter. Fast paced. POV. Locked off shots.

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