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LEE KUM KEE
MASTER CHEFS
60" SOCIAL FILM
To promote Lee Kum Kee’s Soy & Oyster Sauce, we invited LKK ambassadors and past MasterChef contestants Mimi Wong and Declan Cleary to get sweaty in a high energy kitchen adventure that included dipping, marinating, stir-frying, and a helluvva lot of grilling. The result lands visually like The Bear, but with the Master Chef personality.
CREATIVE DIRECTION
Gritty. Candid. High contrast. Flash. Slow shutter. Fast paced. POV. Locked off shots.











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