MAZDA CX-70
NEW DIMENSIONS
3D BILLBOARD
Too much of life is about the serious stuff – working, settling down, raising kids. The CX-70 is for when you’re ready to indulge in more fun. So, we brought the fun of it to the next dimension with a 3D billboard in support of the hero film, which centers around the drive you'll never want to end.
Mazda’s brief to us was “make the billboard stand out”, so we made new worlds for their car to drive through. And we did it at the heart of one of Melbourne’s busiest streets – Bourke Street – on top of the city's most iconic shopping centres. To tie into the never-ending drive concept from the film, we created a billboard where the CX-70 powerfully moves from world to world – each landscape a real, scenic location you can take a road trip to in Australia.