OFFICEWORKS
BACK TO SCHOOL
SOCIAL FILMS
We went back to the classroom to get real about all the big feels that come with a new school year. We even brought back the same kids from last year's campaign. How'd they go? How will this year compare to last? What's the same, what's different? And how does Officeworks fit into all this? As a brand, OW knows what real kids want, need, love and fear, so taking an authentic approach to our films compounded the trust parents have in in the Officeworks brand for all their Back to School needs.
​​There's something funny in asking kids questions that only adults would know – and the internet knows it too. We drew on the humour of TikTok series like 'Recess Therapy', where host Julian Shapiro-Barnum interviews children aged 2 to 8, asking them big questions about things like climate change, money, and everyday life. The kids' candid responses bring a sweet and fresh perspective on complex subjects through the lens of a child.
